10 Famous logos and their meanings

We see many famous brand everywhere, but never consider what their logos mean exactly. But every line, curve and color has meaning behind it. Most of them are designed to indicate something much more than simple beauty. Read these 10 famous logos with their hidden meanings you have never noticed.

Famous logos and their meanings

  1. Apple
  2. Baskin Robbins
  3. Amazon
  4. Hundai
  5. Vaio
  6. Formula 1
  7. Adidas
  8. Toyota
  9. Continental
  10. Pinterest

Famous logos with hidden messages


famous logos and their hidden meanings -

Rob Danoff, the designer who came up with the world famous Apple company logo explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the images down into something simple. Taking a bite out of an apple was part of his experiment. Completely by coincidence he realized that “bite” sounded exactly the same as the computer tern “Byte”.

Baskin Robbins

famous logos and their hidden meanings -

The pink colored parts of the BR section make up the number 31 which is how many ice cream flavors Baskin Robbins used to famously sell.


famous logos and their hidden meanings -

At first glance, Amazon’s logo appears to be nothing special. However, it was designed with the company’s philosophy in mind. The orange arrow is similar to a smile, because the company wants its customers to be satisfied. The arrow is also stretched between the letters A and Z, in a hint that the company sells absolutely every product you can imagine.

Some famous logos – Famous logos with name


famous logos and their hidden meanings -
Two men shaking hands and making the letter H

Logo of the south Korean company HYNDAI is mostly considered to be the first letter of this company’s name H. In fact the letter H symbolized two people, a client and the representative of the company shaking hands.


famous logos and their hidden meanings -

The first two letters of the Vaio logo symbolize an analog wave. The last two are similar to numbers 1 and 0, that is symbol of a digital signal.

Formula 1

famous logos and their hidden meanings -
Number “1” is in white between “F” and the red stripes

If you look carefully at the white space between the letter F and the red stripes, you can see the number “1”. The red stripes ate also meant to be a graphical representation of the high speed of Formula 1 cars.


famous logos and their hidden meanings -

The name Adidas is derived from its founder, Adolf Dassler. The company’s logo has changed over time, but it has always included three stripes. The current logo is three stripes at an angle, which together from a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day.


famous logos and their hidden meanings -

Many people compare the logo of this Japanese car producer to an image of cowboy wearing a hat. In fact it represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past. They used to produce weaving machines. However the individual parts of the logo also spell out the letters of the company’s name.


famous logos and their hidden meanings -

Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel.


famous logos and their hidden meanings -

On Pinterest, people collect images they like from across the internet and pin them to their online boards. That’s why the image of a pin is hidden in the letter “P”.

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  1. I only knew about TOYOTA.
    indeed there is a hidden meaning behind every business logo and it is interesting to know them.
    Thanks !

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